Daraz Bangladesh, as part of its 6th anniversary campaign, hosted an online Clash Royale tournament. Supported by Matchroom, the tournament saw up to TK. 300,000 given out to the final winners.
Daraz, a subsidiary of the critically acclaimed Alibaba Group, is an e-commerce platform that caters to the South & Southeast Asian markets; namely Bangladesh, Pakistan, Myanmar, Nepal, and Sri Lanka.
The platform caters to more than 460 million people across its 5 main markets, of which 60% are under the age of 35. As such, with the growing demand for gaming & esports content, Daraz has found the need to better engage their youth & young adult demographics via esports competitions.
Interested participants were allowed to register for free on the Daraz First Games app from 20th to 27th August, 2020. At the end of the registration period, more than 16,000 participants were secured.
South Asia is an immense market that remains relatively untapped as the recent growth in gaming & esports, driven by the aggressive penetration of mobile gaming and more affordable mobile devices, has seen a never seen before increase in the overall player base. This has allowed for immense tournaments with 16,000 participants like this to occur, making for one of the largest tournaments in the region if not the world in terms of participation. This presents a grand opportunity for Matchroom to learn more and prepare its eventual entry into these markets.